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07Retail CRM · Omnichannel marketing
WoowUp
A leading omnichannel retail CRM in Latin America, with a Customer Data Platform that unifies online and in-store data.
Visit website
ReactPHPREST APIsMarketing AutomationIntegrations
https://www.woowup.com/
300+
Brands on the platform
4.8
Capterra rating
Omnichannel
Online + physical store
My role
Full Stack Developer (Freelance)
Period
2024 · Freelance
Technologies
ReactPHPREST APIsMarketing AutomationIntegrations
Overview
I worked as a freelancer for three months on WoowUp, the omnichannel marketing platform used by 300+ retail brands.
The challenge
Unify online and offline customer data and orchestrate personalized multichannel campaigns at scale.
The solution
I built features on top of the Customer Data Platform, campaign automation, e-commerce integrations and sales impact reporting.
Features
Customer Data Platform
Multichannel campaigns (email, SMS, push)
Marketing automation
Online and offline impact analytics
E-commerce integrations
Dedicated pharmacy module